2023 Year in Review: How We Grew Our Reach by 566 Percent

From Local to Global: That Festival Site's Leap from 15,000 to 100,000 Monthly Reach.

By That Festival Site | 14 December, 2023

2023 Year in Review: How We Grew Our Reach by 566 Percent Banner

As 2023 comes to a close, That Festival Site reflects on a year of significant growth and impactful developments in the live music scene. Our journey over the past year has been marked by solid progress, strategic partnerships, and a growing global footprint.

Our Mission

In a landscape that's constantly evolving, our mission at That Festival Site has remained clear and steadfast. We aim to be the IMDb, Rotten Tomatoes, and Letterboxd of live music. By providing a comprehensive platform for music festival information, including detailed lineups, ticket prices, and festival maps, we are committed to improving the discovery of live music for enthusiasts, artists, and organisers globally.

A Year of Exponential Growth

This year's achievements highlight our rapidly expanding community and platform:

  • Reach: Grew from 15,000 to 100,000 people per month (+566%).
  • Impressions: Monthly impressions surged from 200,000 to 1,000,000 (+400%).
  • Festivals (Database): Increased from 95 to 419 (+342%).
  • Lineups (Database): Expanded from 900 to 3,600 (+300%).
  • Artists (Database): Rose from 19,000 to 62,500 (+229%).
  • Ticket Prices (Database): Grew from 2,300 to 10,500 entries (+357%).
  • Lineup Entries (Database): Jumped from 30,000 to 219,000 (+630%).
  • Global Reach: Extended our coverage from 2 to 46 countries (+2,200%).

Key Achievements of 2023

  • Website Relaunch: Introduced That Festival Site Website v2.0 in May, enhancing user experience with new features.
  • Partnership with Happy Mag: This collaboration in August extended our reach and capabilities.
  • Social Media Expansion: Our growth on platforms like TikTok and the launch of a Community Discord Channel have opened new avenues of engagement.
  • Database Growth: We consistently added approximately 25 new festivals each month.
  • International Coverage: Now providing details on over 400 music festivals across 46 countries.

Looking Ahead: 2024 Objectives

  • North American Expansion: Targeting a 300% increase in festival coverage in the USA.
  • Business Model Enhancement: Focusing on refining our business model for sustainable growth.
  • Global Audience: Aiming to reach 1 million people per month.
  • Building a Global Team: Actively assembling a team dedicated to driving our international expansion.
  • Innovative Features: Planning to add Event Organisers, Venues, Event/Music Awards, and Artist Tours to our database.
  • AI Development: Investing in AI technology for accurate festival lineup predictions using our extensive global database.

Our Commitment

Moving into 2024, That Festival Site remains dedicated to being the definitive source for live music information. We are excited to grow, evolve, and continue to serve as an essential resource for music festival fans worldwide.

That Festival Site