Charlotte's music scene is set to receive a massive boost with the introduction of the Lovin' Life Music Fest, scheduled for May 3rd - 5th, 2024. This three-day festival will mark a first for Charlotte, featuring an impressive lineup of more than 40 artists spread across three stages, offering a diverse range of musical genres and generations.

Headlining this inaugural event will be the global superstar Post Malone, legendary singer-songwriter Stevie Nicks, and American singer-songwriter Noah Kahan. Additional artist announcements are expected in the coming weeks and months.

Organised by Southern Entertainment, a national entertainment and production company based in Charlotte, this festival follows their successful track record of acclaimed music festivals across multiple states. Partnerships with entities such as the City of Charlotte, Mecklenburg County, Charlotte Regional Visitors Authority, Charlotte Center City Partners, and the Hospitality & Tourism Alliance are expected to draw an estimated 90,000 attendees over the festival's duration, with a projected economic impact of more than $30 million in its debut year.

With Early Bird Tickets on sale starting December 14 at 8 a.m. EST, Lovin' Life Music Fest aims to become Charlotte's signature event, creating jobs, supporting local nonprofits, and attracting music enthusiasts from across the Carolinas and beyond. Don't miss this historic moment as the festival enriches Charlotte's cultural landscape.